the hoodie

Gift the Thought

The new chapter of GAP Holiday starts with a film about a timeless bond and love told through the lens of a single GAP hoodie.

The film launched “Gift the Thought”, a holiday program that ignored the typical price messages and turned every gift from GAP into a celebration of why a relationship matters.

Instead of being able to shop by gift name, consumers could shop by thought. Our Gift The Thought campaign ran globally and comprised of many moving parts online, in store, on the Gap website and in social.

Press:

AdAge: // AdWeek: // The Muse by Clio: // Marketing Dive:  // LBB Online: // The Stable: // The Garnette Report: